If you're on the lookout for a career platform that can help you knock out the competition, then look no further than The Final Round.
I came across AJ Eckstein and his work on LinkedIn a few weeks back and was intrigued to know more. So here it is, in his own words, AJ Eckstein, and The Final Round.
What Does The Final Round Do?
As AJ puts it, "The Final Round is the go-to career platform to knock out the competition, advance past 'the final round' interview, and grow in your career."
One of the key features is their emphasis on learning from industry professionals. According to AJ, it offers insights and guidance from "Recruiters, Hiring Managers, and Career Experts." This means that job-seekers can benefit from the experience and knowledge of individuals who have worked in the industry for years, and who know what it takes to succeed.
He also explained to me, it offers a range of free initiatives. These include a top-rated podcast, a LinkedIn page with 20,000 followers, a Knockout Newsletter, a YouTube channel with 10,000 subscribers, and a value-packed website blog.
Scaling By LinkedIn
AJ is a strong advocate for using LinkedIn - just ask his 20,000 followers. He sees it as a powerful tool for career advancement, personal branding, and audience growth. He believes that LinkedIn is an untapped social media platform for business conversations, unlike other saturated platforms like Instagram, Facebook, and TikTok. And I agree wholeheartedly.
I’ve found even with myself, LinkedIn is an incredible platform to build a network.
He spoke with me about how LinkedIn is a content-deficient platform meaning there are substantially more users than content created on the platform.
LinkedIn is a social networking platform with 900+ million users from around the world and is primarily designed for professionals to connect, share ideas, and discuss industry-related topics. It's incredibly popular in the B2B space, and many would encourage using it, such as when building a business.
So why the issue with content deficiency? How can that be a problem? Or is that a huge opportunity?
While there are a substantial number of users on the platform, the amount of content being created is not proportionate to the number of users. This creates a situation where users have to sift through a lot of irrelevant or low-quality content to find useful information.
This can be frustrating for users who are looking to network and stay up to date on industry trends. While LinkedIn does have some mechanisms in place to encourage users to create more content, such as its publishing platform and new Creator Accelerator Programs, the issue of content deficiency remains a challenge for the platform.
Out of the 900 million users on LinkedIn, only 1% of users create content.
But this is where the good bit starts.
This presents a unique opportunity for professionals to stand out and gain visibility in front of company decision-makers, recruiters, CEOs, and more.
How AJ Has Utilized LinkedIn
He himself has taken advantage of this opportunity and has amassed an impressive following of 20,000 followers on his personal account.
I asked him about his content workflow and posting schedule and he mentioned he posts about five times a week.
This alone generates 7 million impressions per year.
Organic advertising is its best, basically. Forget the outbound… this created INBOUND leads.
His success on the platform has led to several exciting opportunities, including being invited to join the LinkedIn Creators Program, becoming a LinkedIn Learning Instructor and filming 2 online courses, gaining early access to product launches, conducting LinkedIn Live events, and being featured by several top LinkedIn shows and newsletters with millions of followers.
It’s clear to see it's a networking powerhouse.
He encourages others to start posting on LinkedIn today before it becomes too saturated. The only regret that you will have, as he states, will be that you wished you started sooner.
By leveraging the platform's potential and consistently creating valuable content, professionals can build their personal and company brands, connect with decision-makers, and ultimately advance in their careers.